Retrospect: Anuga Executive Summit 2017 was devoted to digitalization
Anuga Executive Summit 2017 was focusing on the mega-trend digitalization. It goes without saying that the digital revolution has already affected food manufacturers and the food trade. New data-driven concepts are not only transforming the sales, marketing and procurement of food, but also product development and the organization of the flow of goods. These developments are accompanied by an evolution of corporate culture, because the management of digital business units requires new approaches to team leadership, for example.
The Anuga Executive Summit 2015 was discussing the topic "Is sustainable food the wave of the future or just an illusion?".
At Anuga Executive Summit 2015 the guests received inspiration from Professor Manfred Güllner, the founder of the Forsa Institute and one of the leading opinion pollsters in Germany. In his presentation about the development of sustainable food consumption, Professor Güllner examined why there is still a gap between customers’ attitudes and their buying behaviour and what industrial companies and the trade can do in order to turn a consumer trend into a market trend.