Anuga Executive Summit

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Programme 2017

Theater am Tanzbrunnen
Admission: 6.00 p.m.
(Start: 6.30 p.m.)

Welcoming remarks

Friedhelm Dornseifer
BVLH President

Dr. Wolfgang Ingold
BVE Chairman


Omni-channel ecommerce with food: opportunities and challenges

Dr. Johannes Steegmann
Managing Director REWE Digital Marketing, Strategy and Ventures

Since the beginning of 2014, Dr. Johannes Steegmann has been the Managing Director of REWE Digital with responsibility for the areas of Marketing, Digital Strategy and Ventures. In this function he is in charge of the development of venture activities throughout the REWE Group, the formulation of the Group’s e-commerce strategy, marketing for the REWE delivery service and administration of the internal digital marketing agency of the REWE Group. The digital marketing agency’s range of services comprises the following functions: performance marketing, social media, UX/UI, text/design, CRM, analytics, digital media buying and content marketing for the business units of the REWE Group (REWE, PENNY, toom Baumarkt, Touristik, etc.). In addition, for the past two years REWE Digital has cooperated with numerous industrial partners to implement a large number of digital campaigns on the REWE marketing platforms. These activities range from the creation of campaigns, the buying of digital media and the measurement of media KPIs to the handling of the resulting online and offline sales effects.  

Mr. Steegmann launched his career in the Multimedia department at Bertelsmann AG, worked for nine years at McKinsey & Company, and was the Head of Corporate Development & Consulting at the REWE Group for three years previous to his present position.

He is married and has two children.

Omni-channel and logistics

Matthias Heutger
Senior Vice President for Strategy, Marketing & Innovation at DHL Customer Solutions & Innovation (CSI).

The CSI unit is responsible for the further development of the strategic focus sectors Life Sciences & Healthcare, Technology, Energy, Automotive, and Engineering & Manufacturing at DHL. It also supports DHL's Top 100 customers worldwide.

Matthias Heutger also bears global responsibility for innovation at DHL, including the DHL Innovation Center and Trend Research.


A talk with the speakers and opportunity for questions and remarks from the audience

Welcoming remarks and Transition to Get-Together

Gerald Böse
President and Chief Executive Officer of Koelnmesse GmbH


Host: Susan Link (TV-Host)



Sebastian Frank – Horváth** (Berlin)

For his emancipatory cuisine, this Chef of the Year 2011 has already received two Michelin stars. Frank, who hails from Austria, is the Chef de Cuisine of the restaurant Horváth** in Berlin. He serves a modern, unconventional cuisine that is without compare. His vision is to dissolve traditional rules, thus pointing the way for today’s new generation of star chefs.

Christian Sturm-Willms – YUNICO* (Bonn)

Sturm-Willms is the herald of a new Euro-Asian fusion cuisine and he really shone as Chef of the Year 2013. As Chef de Cuisine of YUNICO* in the Kameha Grand Bonn, he loves to experiment with aroma-rich combinations. He repeatedly sets the tone by using new techniques and pursuing the latest culinary trends.

Stefan Lenz – Tennerhof Kitzbühel (Austria)

Stefan Lenz was the Chef of the Year 2015 and emphasizes a clear cooking style of highly precise regional haute cuisine. As Chef de Cuisine of the Tennerhof restaurant in Kitzbühel, Lenz focuses on the region’s best products and ingredients, which he turns into outstandingly sensitive creations of the internationally highest levels of quality.